Why Cyber Insurance Carriers Are Saying "No" to 80% of Businesses in 2025

Codey
March 12, 2025

Okay, if you’re looking for cyber insurance this year, we have some good news and some bad news. The bad news is that insurance carriers have become pickier about their coverage choices, meaning your business might face tougher odds getting cyber insurance approval in 2025.

The good news, though, is that we have a few tips to help boost your approval chances. We'll cover everything from security requirements to needed documentation, as well as backup options in the event that standard coverage doesn’t work out.

What Cyber Insurance Companies Want to See

Cyber insurance carriers have strict security requirements before they provide coverage. These days, insurers want to see detailed documentation of security controls before they even look at applications. Let’s take a quick look at some of these requirements.

Security controls

Today's cyber insurance providers care about basic security measures. Companies must set up multi-factor authentication (MFA) in all systems, especially when you have remote access and privileged accounts. On top of that, endpoint detection and response (EDR) solutions are now required, among other immutable backups stored offline to stop ransomware attacks. They want to see filters applied to web apps and email, and they definitely want to see regular patch management and pen testing.

Here’s a comprehensive list of the core security controls insurance companies want to see:

  • Privileged access management (PAM) for all user accounts
  • Network monitoring and event logging with 90-day retention
  • Content filtering for web applications and email
  • Regular vulnerability assessments and patch management
  • Encrypted data transmission and storage

Documentation requirements

Setting up controls isn't enough - cyber insurance companies want solid proof of your security setup. Organizations must keep detailed records of security audits, incident response plans, and employee training programs.

Insurance carriers ask for a full picture of your vulnerability management program. Your application should show how you find, assess, and fix security weaknesses systematically. They also expect clear evidence of regular security awareness training, since most breaches (more than 80%, by some estimates) stem from human error.

Getting documentation ready means filling out detailed questionnaires about security tools and procedures. Insurers carefully inspect records of backup strategies, access control policies, and incident response capabilities to decide if you qualify for coverage.

Why?

You may be asking yourself why insurance companies are so tight with requirements now. It’s really quite simple: security breaches are on the rise. This should come as no surprise to anyone, but it’s exactly why insurance companies are so reticent to provide coverage: they know the likelihood of paying out more than they bring in is very high (here’s a 2022 study that demonstrates this, but know the data has only gotten worse).

Feeling chipper? At ease? Probably not - much like attack statistics, this topic is not very uplifting. However, we have something to help, and that is a few tips for improving your success rate.

How to Improve Your Application Success Rate

Your organization's dedication to strong security practices determines cyber insurance coverage approval. You can improve your chances by learning how to prepare your application properly.

Security assessment checklist

A full security assessment is the foundation of a successful application. Your organization must show complete visibility into your IT infrastructure. Insurance carriers prioritize these checklist items:

  • Swift incident response capabilities
  • Complete backup strategies
  • Network segmentation protocols
  • Vulnerability management systems
  • Automated security responses
  • Tested recovery procedures

Risk management best practices

Your organization needs to understand its risk appetite across the IT environment to develop a security strategy that works. Insurance providers expect you to go beyond minimum requirements with advanced security measures. To cite an instance, see how using authenticator apps (instead of SMS-based verification for MFA) shows better security posture.

Employee training programs

Look, we all know how vital training is. Your training program should teach people to identify and stop common threats, especially phishing attacks and social engineering attempts. And the best ways to go about this haven’t changed.

Regular cybersecurity awareness sessions with practical exercises will boost your application strength. Insurance providers value organizations that run tabletop exercises and incident response simulations. These preparations show you have a strong risk management program that delivers quality security measures against incoming alerts.

Note that you must document all training activities well. Insurers will inspect your dedication to maintaining an ongoing security-aware culture. Showing systematic, year-round security practices, instead of last-minute preparations, will boost your application's success rate.

It’s all stuff you know you should be doing…you just need to actually make sure you’re doing it.

Working With Insurance Brokers

Insurance brokers act as a bridge between your business and cyber insurance carriers, and their expertise is a great way to get through the application process. So understanding how to work with them is essential.

Benefits of broker partnerships

Professional brokers provide a full cost analysis to ensure you have the right amount of insurance. They negotiate better deals with insurance carriers while you retain control of coverage levels. Their expertise goes beyond matching policies. They look at all possible risks and recommend coverage that fits your needs.

Your broker's knowledge makes a big difference in these areas:

  • Complete evaluation of your organization's risk exposure
  • Policy comparison and selection in multiple markets
  • Easy-to-understand coverage terms and limitations
  • Guidance on security control implementation

Application preparation tips

We found that brokers help spot control gaps that insurance carriers might flag during underwriting. They identify these issues and show you how to fix them before submission. This prevents higher premiums or coverage denial.

The application process might look overwhelming, but experienced brokers make it easier. They collect accurate data from your IT management team and vendors. Your brokers ensure you properly count sensitive data on your network and document your security protocols clearly.

Working with knowledgeable brokers gives you an edge in the pre-underwriting phase. They know the specific controls that cyber insurers check, like email filtering standards and web security protocols. They also guide you through setting up resilient privileged access management - something insurance carriers consider vital when deciding coverage eligibility.

While working with a broker cannot guarantee your application approval, their work can drastically reduce your chances of being rejected. However, this brings us to an important question: What do you do if you are rejected? With the costs of data breaches so high, it’s virtually impossible to survive without cyber insurance, right? Well, we’ve got some advice for you there, too.

Alternative Options When Rejected

Companies that face cyber insurance denial can learn about innovative risk management approaches. Notwithstanding that, businesses have several ways to protect themselves against cyber threats.

Captive insurance solutions

Captive insurance has become a great alternative for businesses that struggle with coverage challenges. The number of clients writing cyber coverage increased by 127% over five years. These solutions give flexibility in designing coverage that traditional insurers might restrict or exclude.

A captive insurance strategy brings three main benefits:

  • Cuts total risk cost by keeping specific cyber risks
  • Creates more room when commercial markets limit coverage
  • Makes it easier to access international reinsurers for better pricing options

Risk retention groups

Risk Retention Groups (RRGs) give another path for businesses that share insurance needs. These member-owned liability insurance companies work under state-regulated guidelines. Like captives, RRGs give customized coverage while you retain control and steady premiums.

Self-insurance strategies

Self-insurance works well for organizations with strong internal security frameworks. Small companies with 100 employees or less can redirect annual premiums of $15,000 to $25,000 toward security controls for quick benefits. These funds can go into NIST or CIS frameworks to boost their security stance.

The self-insurance approach needs a careful look at financial reserves and risk assessment skills. Organizations must keep dedicated self-insurance funds and build complete risk management protocols. Companies get more control over claims processes and better cash flow through this strategy.

Companies that want partial coverage can mix self-insurance with limited commercial policies. This strategy lets organizations keep specific risks while having essential coverage elements. Budget-friendly solutions can help companies build statistical bases that may help secure excess coverage at better terms later.

Conclusion

Businesses face a tough landscape for cyber insurance approvals in 2025. The market is growing faster, and carriers now examine applications with unprecedented rigor, and companies can't negotiate on security requirements anymore. Multi-factor authentication, endpoint detection, and complete backup systems are prerequisites, not optional add-ons. Your business needs proper documentation and proven security measures to demonstrate these capabilities.

Preparation and partnership determine your success. Your approval odds improve substantially when you work with experienced brokers. These specialists will guide your control implementation and spot potential gaps before submission. Traditional coverage might not work for everyone, but alternatives exist - captive insurance or risk retention groups can provide viable solutions.

A denial won't end your cyber protection efforts. You can build a strong security foundation through self-insurance strategies or hybrid approaches. This foundation protects your business and might qualify you for better coverage options down the road.

FAQs

Q1. What are the key security controls required for cyber insurance approval in 2025? Essential security controls include multi-factor authentication (MFA), endpoint detection and response (EDR) solutions, immutable backups, privileged access management, network monitoring, content filtering, and regular vulnerability assessments. Insurers expect comprehensive implementation and documentation of these measures.

Q2. How can businesses improve their chances of getting cyber insurance coverage? To improve approval chances, businesses should conduct thorough security assessments, implement risk management best practices, and establish comprehensive employee training programs. Working with experienced insurance brokers can also significantly enhance the application process and success rate.

Q3. What are the alternatives if a business is denied traditional cyber insurance? Alternatives to traditional cyber insurance include captive insurance solutions, risk retention groups (RRGs), and self-insurance strategies. These options allow businesses to create customized coverage, retain specific risks, and potentially improve their security posture through strategic investments.

Q4. Why are cyber insurance carriers becoming more selective in 2025? Cyber insurance carriers are becoming more selective due to the escalating cyber threat landscape, including record-breaking ransomware payments and increased cyber risks. This has led to stricter approval criteria and higher premiums as insurers aim to mitigate their own risk exposure.

Q5. What role do insurance brokers play in securing cyber coverage? Insurance brokers serve as vital intermediaries between businesses and cyber insurance carriers. They help evaluate risk exposure, compare policies, prepare applications, and guide organizations in implementing necessary security controls. Their expertise can significantly increase the chances of securing coverage in a selective market.

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